Lead Product Designer with 8+ years building and scaling B2B and B2C SaaS, Web3 platforms and data-heavy tools. I lead design from an ambiguous problem to a shipped system, and I stay hands-on the whole way.
Enterprise domains where a wrong reading costs money: AI evaluation, energy operations and field service dispatch. Each case walks through the problem, the decisions and the reasoning behind the screens.
- 01
Problem framing
I start with the questions a person asks in the moment that matters and let those set the information architecture. Screens come last.
- 02
Systems and design ops
Design systems built from scratch and kept alive, data models drawn before the interface, and tokens engineering can build against without guessing.
- 03
Interface craft
Dense, high-stakes UI with real hierarchy: typography, tabular numbers, state and motion. I build working React prototypes to test it at real size.
- 04
Leadership
Three designers managed and mentored, clients and stakeholders handled directly, and delivery owned from ambiguous brief to shipped system.
- 8+yrs
- designing products, from startups to enterprise
- 30+products
- shipped, from early-stage MVPs to enterprise platforms
- 9industries
- from e-commerce and telecom to fintech, security and AI